When cars sell - Greenling.com story
Crazy Startup Of The Day - PickyDomains.com http://www.greenling.com/ Talk about a fruitful investment. Mason Arnold relishes the attention he and his com-pany garner around Austin for driving a vehicle with a big banana on the roof. In turning people's heads, he has turned a company car into a rolling conversation starter, brand fortifier and revenue generator. "It's the best marketing thing we've ever done," Arnold says of the vehicle, one of three fruit-topped Toyota Prius hybrid cars operated by his 8-year-old company, Greenling, an organic-food delivery service. Arnold couldn't be happier with his decision to purchase a company-owned Prius and top it with a $3,000 epoxy-coated, aluminum-and-Styrofoam banana emblazoned with the company's web address. "For every dollar we spend on the banana car, we probably get $10 to $20 in return," he says, citing a survey of new customers who signed up as a direct result of seeing the vehicle, which runs ...