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Startups To Watch - ContextMedia

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Crazy Startup Of The Day - PickyDomains.com http://www.contextmediainc.com/ Shradha Agarwal and Rishi Shah were writing an article on out-of-home media for their university's business magazine in 2006 when it dawned on them: This would make a great business. TV screens had become de rigueur in taxicabs, shopping malls and high-rise elevators. But the Northwestern University undergrads saw an untapped opportunity to bring multimedia content to a more targeted audience: patients in waiting rooms. "My grandmother passed away young from diabetes complications," Agarwal says. "Rishi's father is a diabetes specialist. We saw how small bits of information at the right time and place can make a huge impact." Their idea was to sell doctors' offices prepackaged video segments containing tips on diet, exercise and other lifestyle tweaks patients could make to improve their health. A TV screen in the reception area would broadcast this programming, modeled after seg...

Move over, Uber, two Bay Area startups have found a new ways to rent cars out.

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Daily Advice Link - How I Increased Sales 350% With Press-Releases    There are few investments less sensible than car ownership. A new purchase loses close to 9 percent of its value the minute it leaves the dealer's lot, according to automotive-information site Edmunds. Further, most cars sit idle the majority of the time. Two San Francisco-based startups, RelayRides and Getaround, are working to change these inefficiencies--and snag a piece of the nation's $20 billion car-rental market. Similar to Airbnb, both companies facilitate peer-to-peer transactions through which car owners can rent out their vehicles to those who need them by the hour, day or week. Owners set the rental price for their vehicles; both companies say the average rental runs $8 to $12 per hour and lasts 40 hours. The model offers big savings for customers--generally half of what a local car-rental agency would charge. Plus, the range on offer allows renters to get exactly the vehicle they want, whether...

How (Smart) E-Mail Marketing Increases Profits

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Site of the day - PickyDomains.com, world's first risk free naming agency http://mailigen.com Regardless of size, shape or form, whether that’s a mom-and-pop shop you’re running or a conglomerate, marketing is an integral part of any business. One marketing strategy that works, if properly implemented, is e-mail marketing. If that got you furrowing your eyebrows in protest, and since I’m a betting man, I’d bet that you’re one of the many people who think spam has killed the effectiveness of e-mail campaigns. Viagra, Bangkok pills … I’m sure you’ve got your fair share already. The very purpose of e-mail marketing can be broken down in four: maximize your ROI (return on investment), build a trustworthy brand, drive sales and boost social interaction. Inasmuch as a good percentage of the global population is equipped with a working e-mail address, e-mail marketing is one of the simplest and most cost-effective marketing methods. But remember, it has to be do...

JustBecause Is One Hot App This Holiday Season

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  BizHacks - How To Use Bitrix24.Com As A Free CRM, Intranet And Task Manager . http://www.justbecauseapp.com/ If you’re an entrepreneur, when launching a startup, one of the early challenges involved are getting the word out about your product or service, letting your target consumer know of the benefits that come with it and getting people to try it out – all in the name of converting them into lifetime customers. On the other hand, if you’re somebody thinking of sending a gift to someone special, one hurdle you need to clear is figuring out what this trendy friend of yours would be thrilled to receive. And this means ensuring the gift isn’t something he/she already received from someone else, which, needless to say, can sometimes be a tough one to pull off. JustBecause, a newly launched iPhone app, bridges the gap between the two. With JustBecause, users can now offer their friends gifts from startups worth $10 to $100 for just $1. Yes, you read right – for just $1! Why? Well, s...

Savings.Com Story

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BizHacks - How To Use Bitrix24.Com As A Free CRM, Intranet And Task Manager . http://savings.com When Loren Bendele started online coupon company Savings.com in 2007, he wondered why traditional paper coupon companies didn't have more of an internet presence. It was a simple idea that filled a niche in an established market. While his marketing plan initially was designed to attract customers, it also was meant to gain the attention of prospective acquirers--and it did. In June 2012 Bendele sold Savings.com to Cox Target Media, parent company of Valpak, for a reported $100 million. "We always thought the traditional coupon players would be looking for ways to migrate their business," Bendele explains. So he intentionally built his company to sell. Ken Wisnefski, meanwhile, has flipped two companies and now runs Mount Laurel, N.J.-based WebiMax, which provides internet marketing services such as search engine optimization. His first tip on building a business to sell? ...