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Tip of the day -  Need company name? Try crowdsourcing   "At Squarespace, we noticed that the things that make a big difference can seem very small," Atkinson said. "For instance, changing the color of a button on our site increased sales. We also found that you can double conversions just by moving some key phrases from the left side to the right." Based on data SumAll collected, here are 10 tips for turning traffic into sales: 1. "My" works better than "your." "'Start my free trial now' will get more clicks than 'Start your free trial now'," Atkinson says. "The word 'my' suggests to people that it's already theirs, so why not claim it?" 2. If your service is free, emphasize that. Adding "100% free" or "Get started for free" will always help boost conversion. When SumAll added "100% free" to its site's headline, sales jumped by 18%. 3. Reassure potential custome...

1. Too social The first generation of enterprise social collaboration tools, as epitomized by Yammer or Jive, were essentially Facebook or Twitter clones built for companies with the idea collaboration revolves around communications. However, it is now exceedingly clear that in many organizations, especially smaller ones, collaboration revolves around specific business tools, typically project management, document management or CRM – not social networking. The second generation of ESNs effectively solves the problem by seamlessly integrating  sales, planning, communication and HR tools  into your company intranet or private social network, giving your employees a reason to use it on a daily basis for their work routine. 2. Top down implementation Vendors and consultants frequently stress how important it is to get support fr om top management and start implementation with them. But contrary to this “common wisdom” this strategy frequently doesn’t work. In order for social coll...

  When it comes to   Trello , the problem isn’t that Trello is simple it’s that Trello is too simple. At first I really loved using Trello, but after a couple of weeks I started to get annoyed – why can’t you do that? Why aren’t there time reports or integration with CRM? And the Gantt chart fiasco? Forget about it. The good news is that there are a ton of alternative project management solutions out there, most of which are free. Here are my three favorite tools to replace Trello Bitrix24 vs Trello – if you do a lot of collaboration, work with documents a lot and want a complete solution.   Bitrix24   is 100% free for small teams (12 users) and comes with   a full range of PM tools   – tasks, check lists, Gantt charts, workgroups (projects), task reports, calendars, work reports, time management and even absence chart. The most powerful thing about Bitrix24 is that it is a   collaboration suite , so it makes it really easy for teams to do everything (...