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Ideas are worthless unless implemented. To make the most of those creative brains on your small team, you can’t have a brainstorming session and leave it at that. You need to have a system in place to manage ideas fr om the initial burst of insight to complete execution.   The Three Stages of   Idea Management   There are three essential stages in idea management:   Stage 1: Capture/Input Stage 2: Feedback/Analysis Stage 3: Decision/Action   All three stages are necessary. With a smaller team, you can move more quickly fr om one to another, but you still need to work in the right order to manage ideas effectively.   Stage 1: Effective Collection   The best ideas are often the ones that sound a little crazy. Sadly, those are the ideas we are most likely to reject because they sound, well, a little crazy. It’s important to create a truly   open space where all of the ideas can come out and introduce themselves . Welcome all ideas equally in order to...

Note - this article has been originally written for   TheNextWeb .   PR is hard. And expensive. Most of the time, you get nothing out of it. And when your company finally is mentioned in an article, even in a big publication, the results can be disappointing. Like that time when we got a whooping 169 visitors after getting into ZDNet .   Over the past two years, I’ve made a lot of PR mistakes. I’ve also got Bitrix24 into Forbes, VentureBeat, ReadWrite, PCWorld, PCMag, TechRepublic, CIO, ITWorld and 200+ other tech publications. I’ve learned that what you do with the article AFTER it’s published is frequently a lot more important than what do you before. And I am happy to share my insights with you.   1.   Pay for LinkedIn Inmail.   LinkedIn Inmail is the cheapest and most effective way to pitch journalists. My account cost me $100 a month and at least 50% of all mentions of Bitrix24 in the press are results of LinkedIn pitches. The most amazing thing about ...