What Makes Taylor Swift World's Best Negotiator
Christine K. Clifford , CSP is the author of nine books including Let’s Close a Deal! Turn Contacts Into Paying Customers for Your Company, Product, Service or Cause and YOU, Inc. The Art of Selling Yourself. She is CEO/President of Christine Clifford Enterprises and The Cancer Club , helping companies and individuals craft their story and designs “knock your socks off” Media Kits for companies, individuals and entertainers. Let’s start with a basic question – what are the biggest negotiation mistakes that novices make? The biggest mistake made by most sales people—both new and old—is thinking of a sale in terms of “What’s in it for you, and what’s in it for me?” I call this the typical “Win-Win” situation. Rather, a sale always has a third party beneficiary: your company, your family, a charitable organizations, etc. So instead, look at the sale as, “What’s in it for three?” I call this the Win-Win-Win. If you keep in mind all parties in...